Full Screen is our rumination on the remarkable music videos of the day. Today, Mac DeMarco goes full DeMarco, Clairmont The Second buses down Toronto's west end, and Rihanna gets the Harmony Korine sex and violence epic she deserves.
Mac DeMarco & Jon Lent, “I Was A Fool To Care”
Mac DeMarco continues to go full Mac DeMarco with his latest video for “I Was A Fool To Care,” even while covering James Taylor and, as per the YouTube description, eulogizing Prince. With a leather dog sex mask that he got off eBay for $20, a friend galavants (likely) near his home in Rockaway Beach. His serene vocals glide dreamily over the buttery guitars down by the water. Once again, Mac proves he would have fit right in in the '70s singer/songwriter scene. - Ryan Parker
Clairmont The Second, "Lames (All I Hear)"
Teenage rapper and producer Clairmont The Second chose music over basketball, and given the strength of his recent material it was a good choice. But though he chose Weston Road over Michigan, people are still all over his coattails, trying to jump on early while he still rides the bus. "Lames" fits into a lineage of great "where the fuck were you before?" rap songs, while the video hits all the right Canadian notes. While Drake rocks the Canada Goose, Clairmont has Hudson's Bay wool. - Richard Trapunski
A Mixtape By Clairmont The Second is out now.
Rihanna, "Needed Me"
Rihanna released this Harmony Korine-directed video "just because it's 4/20," but give us a break for spacing on it for a couple days. "Needed Me" is full of the slow motion sex and violence that drove Korine's Spring Breakers. That film was revelatory partially because of the way it subverted music video tropes by applying them to the arthouse, a tactic that loses some of its shine when applied to an actual 3 minute art pop song, but, as with "Bitch Better Have My Money" it's clear Rihanna is the one behind the gaze as well as the guns. - Richard Trapunski
Rihanna's Anti is out now via Roc Nation.
FULL SCREEN: Mac DeMarco channels James Taylor’s unique brand of bittersweet folk-rock by Chart Attack | Chart Attack.